Driveway Business Google Ads Case Study
Resinbound Driveways grew revenue 400% with smarter Google Ads.
local geography, and continuous optimisation. Here’s how.
400%
40+
9.15%
$5.91
40%
The Client
About Resinbound Driveways
Resinbound Driveways Ltd is a paving company specializing in resin-bound driveways, patios, and pathways across the UK. They are known for their high-quality work and durable surfaces.
However, their Google Ads campaign was not delivering results. Their cost per conversion was high, and many of their leads were not relevant to their services, making it difficult to grow their business.
Challenges & Goals
Where they were vs
where they needed to go.
Challenges
| Issue | Impact |
|---|---|
| Broad keyword targeting | Clicks from irrelevant services |
| Unqualified lead flow | Sales team time wasted on poor-fit enquiries |
| High conversion costs | Acquisition became unpredictable |
| Inconsistent lead flow | Problems in planning and growth. |
Goals
| Target | Outcome Needed |
|---|---|
| Homeowners actively searching for resin-bound driveway installation | Generate high-intent inquiries from prospects ready to purchase, not passive browsers. |
| Users clicking on irrelevant search terms. | Exclude low-intent traffic to improve lead quality and ensure budget is spent only on high-relevance searches. |
| Reduce the cost paid per converted lead. | Lower cost per conversion so that each ad spend generates a higher return, making campaigns more profitable over time. |
| Prospects within defined geographic service areas. | Increase visibility among local searchers to drive more qualified leads from areas the business can actually serve. |
Approach
Six steps to a
better-performing account.
Audit the business & buyer journey
We mapped real customer search behaviour and identified every query that was eating budget without real intent.
Rebuild keyword strategy
High-intent terms like "resin driveway London" replaced the broad-match keywords that attracted irrelevant clicks.
Separate campaigns by location
Each area became its own campaign with independent budgets, bids, and locally-tailored ad copy.
Rewrite all ad copy
Generic messaging was replaced with location-specific headlines, clear service promises, and mobile CTAs.
Ongoing optimization
Search term audits, bid tweaks, and audience refinements kept the account improving week over week.
Monthly strategy reviews
Regular meetings aligned the campaign with seasonal shifts and business priorities — no set-and-forget.
Results
A 400% revenue lift — and a
pipeline they could finally
plan around.
40+
141
$5.91
40%
Why It Worked
Compounding improvements
across the funnel.
Highly relevant ads & landing pages
Only attracting people already looking for the specific service removed wasted budget immediately.
Precise keyword selection
Attracted only ready-to-buy customers.
Specific, honest copy
Ads that spoke to real buying triggers — price certainty, credentials, local references — converted better.
Continuous iteration
The campaign kept improving rather than drifting because changes were caught and acted on early.
The Work
Craftsmanship that
converts.
— built by a team whose quality finally had an audience to match.
The Impact
Final Thoughts
we transformed an underperforming campaign into a reliable lead-generation system.
