About Resinbound Driveways Ltd
Resinbound Driveways Ltd is a paving company specializing in resin-bound driveways, patios, and pathways across the UK. They are known for their high-quality work and durable surfaces.
However, their Google Ads campaign was not delivering results. Their cost per conversion was high, and many of their leads were not relevant to their services, making it difficult to grow their business.
Challenges & Goals
Before working with Advertronix, Resinbound Driveways Ltd faced three main problems:
Irrelevant Leads
The biggest challenge was attracting customers specifically interested in resin-bound driveways. Many enquiries were for general paving or unrelated services, leading to wasted time and budget.
Too many low-quality leads that were not turning into customers.
High cost per conversion, making it expensive to get new enquiries.
Inconsistent lead flow, causing problems in planning and growth.
What They Wanted to Achieve
Attract only customers actively searching for resin-bound driveways.
Filter out irrelevant traffic to improve lead quality.
Lower cost per conversion to make ads more profitable.
Better local reach to attract leads in specific service areas.
Our Approach
To solve this, we developed a highly targeted strategy focusing on location-based advertising and optimized landing pages. This ensured they reached the right audience in the right areas.
1. Understanding the Business & Creating a Landing Page
We started with an in-depth briefing session with the client to understand:
- Their business model and services.
- Competitive advantages.
- Target locations and customer needs.
Since the main goal was to generate more local leads, we advised them to create a new landing page dedicated to the campaign.
We compiled all business details and passed them to our copywriting and design teams to build a conversion-focused landing page.
2. Focused Keyword Targeting
We removed unqualified search terms.
We carefully selected high-intent keywords, such as:
"Resin driveways in London"
"Best resin driveway company near me"
"Resin patio installation London"
These keywords ensured we only attracted users actively searching for their services.
3. Separate Campaigns for Each Location
Instead of one general campaign, we launched new campaigns for each location.
This allowed us to:
- Use ads with localized copy to match search intent.
- Set bids based on competition in each area.
4. Optimized Ad Copy & Extensions
We tested different ad headlines and descriptions to see what worked best.
We added ad extensions like call buttons and site links to improve engagement.
Ads were optimized for mobile users to capture more leads.
5. Ongoing Monitoring & Adjustments
After launch, we held a campaign review meeting to fine-tune settings.
We monitored keyword performance, ad copy success, and cost per conversion.
Regular optimizations helped keep results strong.
6. Campaign Review Meeting
Every new campaign launch at Advertronix starts with a Campaign Review Meeting.
During this session, we analyze all key elements, including:
- Keywords and bidding strategy.
- Ad copy relevance and structure.
- Landing page alignment with campaign goals.
This ensures maximum effectiveness before launching the ads.
Results, A 400% Revenue Growth Success
141+ high-quality conversions in multiple locations.
40+ phone call leads from highly interested customers.
400% increase in revenue, thanks to better lead quality.
40% lower cost per conversion, making ads more cost-effective.
Better local reach, with campaigns tailored to different areas.
Why It Worked
Highly relevant ads & landing pages → Increased conversion rates.
Precise keyword selection → Attracted only ready-to-buy customers.
Local targeting with separate campaigns → Better audience reach.
Continuous tracking & optimizations → Improved performance over time.
Final Thoughts
By combining local targeting, well-designed landing pages, and a refined ad strategy, we transformed their underperforming campaign into a highly effective lead-generation system.
Want to get similar results for your business? Contact Advertronix today and let’s make it happen!x
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