About Elite Moving
Elite Moving provides reliable moving services and secure storage solutions for short and long-term needs. With a commitment to customer satisfaction, they handle every move professionally and efficiently, from planning to execution. Their clean, monitored storage facilities offer peace of mind, ensuring items are safe.
Despite strong demand, Elite Moving struggled to generate consistent, high-quality leads. Their existing Google Ads campaign was underperforming, leading to high costs and inconsistent booking rat
Challenges & Goals
Challenges Before Our Campaign Strategy:
Generic Targeting – A single campaign targeting multiple locations resulted in irrelevant leads and wasted budget.
Unstable Lead Volume – Some locations received too many leads, while others had too few enquiries.
High Cost Per Conversion – Without location-based targeting, ad spend was not optimised, leading to expensive conversions.
Low Brand Visibility – Competitors with stronger ad placements and assets were outperforming Elite Moving in key areas.
Objectives of Our New Strategy:
Launch separate campaigns for each target location to improve relevance and conversion rates.
Lower cost per conversion by optimising ad spend for high-performing locations.
Increase lead volume across multiple service areas while maintaining quality.
Boost brand awareness with a multi-channel approach, including Performance Max campaigns.
Improve ad engagement with high-quality images, videos, and extensions.
Our Approach
1. Creating Separate Campaigns for Each Target Location
Instead of running a single, broad campaign, we launched individual search campaigns for each service area. This allowed us to:
- Tailor ad copy and extensions to match location-specific searches.
- Adjust budgets and bidding strategies based on location performance.
- Improve ad relevance by targeting users closer to Elite Moving’s service areas.
2. Focused Keyword Targeting & Ad Group Segmentation
We refined keyword selection to attract high-intent customers, focusing on searches such as:
"Storage Companies Near Me"
"Removals to Netherlands"
"Moving Company London"
We segmented ad groups based on:
- Moving services (local & long-distance moves)
- Storage solutions (short & long-term options)
This structure ensured ad copy matched search intent, improving engagement and conversion rates.
3. Smart Bidding & Campaign Optimisation
We launched the campaigns with Max Clicks bidding to gather initial data.
Once we recorded a strong number of conversions, we switched to Max Conversions with portfolio bidding, allowing us to:
- Control CPC and CPA to ensure cost-efficient spending.
- Bid higher on high-value leads while reducing spend on low-quality clicks.
- Maintain a steady flow of leads while keeping costs low.
4. Performance Max (PMax) Campaigns for Multi-Channel Reach
To supplement search campaigns, we launched Performance Max campaigns, expanding visibility across:
- Google Search
- YouTube Ads
- Display Network
- Google Discover & Gmail Ads
PMax allowed us to:
- Capture users across multiple touchpoints, increasing brand recognition.
-Optimise asset combinations dynamically to serve the best-performing ad formats.
-Expand reach to high-converting audiences beyond search alone.
5. High-Quality Ad Assets & Extensions
We created compelling visual assets to improve ad engagement across platforms.
Image Assets – Showcased professional moving teams, secure storage facilities, and fleet vehicles.
Callout Extensions – Highlighted unique selling points:
- "Licensed & Insured Movers"
- "Short & Long-Term Storage Available"
- "Free Moving Quote – Call Now"
Sitelink Extensions – Drove users to key service pages like:
- "Book a Move"
- "Get a Storage Quote"
- "Packing Services"
Structured Snippets – Showcased available moving and storage services.
This multi-asset approach improved click-through rates (CTR), engagement, and overall ad quality.
6. Ongoing Campaign Review & Optimisation
We monitored location performance and reallocated budget to the highest-converting areas.
We tested new ad variations and removed underperforming assets.
We adjusted bids dynamically, ensuring each location maximised lead generation at the lowest cost.
Results: A High-Performing Ad Strategy for Moving & Storage Services
More than 1000 high-intent moving and storage bookings
Over 50 direct phone call enquiries from customers ready to move
Revenue increased by 300 percent, thanks to precise audience targeting
Cost per conversion reduced by 30 percent, increasing ad profitability
Improved local reach, with dedicated campaigns driving leads in key service areas.
Why It Worked
Location-specific campaigns → Increased ad relevance and conversion rates.
Performance Max campaigns → Captured leads across multiple platforms.
Smart bidding strategy → Lowered costs while maximising conversions.
High-quality assets & extensions → Boosted engagement and CTR.
Continuous tracking & optimisations → Ensured long-term campaign success.
Final Thoughts
By launching separate Google Ads campaigns per target location and introducing Performance Max, we helped Elite Moving generate more bookings while reducing costs.
Before working with Advertronix, Resinbound Driveways Ltd faced three main problems:
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