Driveway Business Google Ads Case Study

300% increase in revenue in the first 3 months!

We have helped Resinbound Driveways Ltd generate exceptional ROI in just 3 months!

Our main focus was to drive leads from homeowners interested to lay resin driveways.

Who Is Resinbound Driveways Ltd?

Resinbound Driveways Ltd is a trusted paving business specialising in resin-bound driveways, patios, and pathways.

They deliver top-quality paving solutions across the UK. Their team has extensive experience in designing and laying durable, stylish resin surfaces. Each project is tailored to suit the client’s needs, ensuring a flawless finish.

They use premium materials and advanced techniques for long-lasting results. Resinbound Driveways Ltd focuses on both functionality and aesthetics. Their work enhances the value and appearance of properties.

They are committed to excellent craftsmanship and outstanding customer service. With a proven track record, they have earned a reputation for reliability. Clients trust them for their expertise and attention to detail.

The Project Objectives

Initially, Resinbound Driveways LTD reached out to Advertronix to manage their Google Ads campaign, as they were not happy with the results they were getting.

Their main goal was to increase the number of enquiries, and they were only interested in receiving resin driveways leads.

They had 3 main objectives:

More Sales Enquiries
Resin Driveways Leads (Only)
Lower Cost Per Conversion
How We Did It

Here Is How We Achieved It

Consultation

Since the main objective of the campaign is to generate more local leads, we advised to create a new landing page devoted to our campaign.

We took all the details related to the business, competitive advantages, locations. Then, we started writing down the confirmation to our team to crack on the landing page and the new campaign.

Strategy & Campaign Setup

The main strategy was to create an irresistible relevance. Therefore, our account strategist collaborated with the copywriter, to create landing page content that is carefully tailor-made to the campaign.

This helped us generate relevant leads literally in the first day of running the campaign.

Keyword Research

We started our normal Keyword Research workflow to come up with the best list of keyword to start with. Keeping in mind we only need to target keywords that focus on Resin driveways, patios and pathways.

Also, we only chose keywords with clear transactional intent. As they were only looking to receive bottom of the funnel traffic.

Campaign Review Meeting

At Advertronix, every launch of a new Google Ads campaign begins with a Campaign Review Meeting. This crucial step ensures all aspects, including keywords and ad copies, etc. Are highly relevant.

The meeting allows our team to collaborate effectively, refining every detail. By doing so, we align the campaign to client goals, maximising its potential and delivering exceptional results.

The Result

Advertronix successfully helped Resinbound Driveways Ltd achieve remarkable results. By generating over 141 high-quality conversions and 40 phone call leads, we drove a 400% revenue increase. Our approach focused on creating relevance at every stage. This included crafting tailored ad copies, targeting precise keywords, and optimizing landing page content. Each element was aligned to attract the right audience and meet their needs. The high-quality leads ensured meaningful customer engagement, contributing directly to the company’s growth. Advertronix’s strategy demonstrated the power of relevance in driving impactful results and transforming a business’s performance

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