Signed Up ON
May 2022
Services
Search Engine Optimization
Objectives
Ranking for low competition, high intent keywords.
Capturing featured snippets.
Building and improving the SEO foundation.
Paving the groundwork for long-term growth by targeting more competitive keywords.
Brand
The Veneer Studio
Industry
Cosmetic Dentistry
Headquarters
Melbourne, Australia
The Veneer Studio is a cosmetic dental clinic in Melbourne that approached us with a clear vision; they wanted to dominate Google’s SERP for all related cosmetic dental treatments and attract high-intent patients organically.
Their goal had many limitations as they had very tough competition, a low domain authority, and a poorly performing website. To try and compete with high-volume competitive keywords from the start, it would be almost impossible to get results fast.
That’s why our initial focus was on the low-hanging fruit keywords with lower competition yet an acceptable search volume. This approach helped us secure quick wins and drive traffic organically fast. We were very excited at Advertronix to handle such a project, a testament to our SEO strength.
Before implementing any SEO strategy, we conducted a comprehensive site audit to identify technical and content-related issues. This included:
‣Crawling the website using tools like Screaming Frog and Google Search Console to detect errors.
‣Checking for broken links, missing meta tags, duplicate content, and indexing issues.
‣Analyzing Core Web Vitals to assess page speed, interactivity, and visual stability.
‣Reviewing competitor benchmarks to identify gaps and opportunities.
‣Generating an actionable report to prioritize fixes and optimizations for better performance.
A slow website negatively impacts rankings and user experience, so we optimized speed and performance by:
‣Compressing images using WebP format and lazy loading to reduce page load time.
‣Minimizing CSS, JavaScript, and HTML to streamline code and enhance responsiveness.
‣Leveraging browser caching and a CDN (Content Delivery Network) to reduce server load.
‣Fixing render-blocking resources and enabling server-side caching.
‣Ensuring mobile-first responsiveness to improve usability and meet Google’s mobile-friendly standards.
A well-structured website improves crawlability and user navigation, so we refined the site’s architecture and internal linking by:
‣Restructuring URLs and breadcrumbs to make them SEO-friendly and hierarchical. ‣Creating a clear silo structure, grouping related content under parent service pages.
‣Enhancing internal linking to distribute link equity and guide Google bots efficiently.
‣Eliminating orphan pages and redirecting outdated URLs to relevant content.
‣Submitting an updated XML sitemap and robots.txt file to Google for proper indexing
To improve search rankings and click-through rates, we focused on on-page SEO best practices, including:
‣Optimizing title tags, meta descriptions, and header tags with high-intent keywords. Structuring content using schema markup (FAQ, How-To, and Review schema) to increase rich results.
‣Improving content readability with short paragraphs, bullet points, and engaging visuals.
‣Enhancing keyword targeting by naturally integrating primary and secondary keywords.
‣Adding internal links and updating old content to keep pages fresh and relevant.
After implementing our strategic SEO plan, The Veneer Studio experienced remarkable rankings, organic traffic, and visibility improvements. We were able to secure top positions on Google within just two months.
Below, we showcase the key metrics and achievements.
600% Increase In Organic Traffic In 3 Months
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450% Increase In Conversions
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Completely New Brand Identity
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