February 11, 2025
No Comments
- Tracking conversions in Google Ads helps measure success. Using Google Tag Manager (GTM) makes it easier. This guide will walk you through setting up conversion tracking. Follow these steps to track calls, emails, and form submissions effectively.
1. Set Up Conversion Tracking in Google Ads
1.1 Log In
Go to ads.google.com Log in with your Google account.
1.2 Access Conversions
Navigate to Tools & Settings > Measurement > Conversions.
1.3 Create a New Conversion Action
Click the + button to create a new conversion action.
2. Create Conversion Action for Calls from Ads
2.1 Choose Conversion Source
Select Phone calls as the conversion source.
2.2 Select Call Type
Choose Calls from ads using call extensions or call-only ads.
2.3 Configure Conversion Settings
- Conversion Name: Calls from Ads
- Value: No value assigned
- Count: One per ad interaction
- Call Length: Set minimum duration (e.g., 30 seconds)
- Conversion Window: Define tracking period
2.4 Save and Continue
Review settings. Click Save and Continue. Google Ads will now track calls from ads.
3. Create Conversion Action for Calls from Website
3.1 Choose Conversion Source
Select Phone calls as the conversion source.
3.2 Select Call Type
Choose Calls to a phone number on your website. Choose Create Conversion Actions Manually.
3.3 Configure Conversion Settings
- Conversion Name: Calls from Website
- Value: No value assigned
- Count: One per ad interaction
- Call Length: Set minimum duration (e.g., 30 seconds)
- Conversion Window: Define tracking period
3.4 Save and Continue
Save the conversion action.
4. Create Conversion Action for Clicks to Email
4.1 Choose Conversion Source
Select Website as the conversion source.
4.2 Select Conversion Category
Choose Outbound Click.
4.3 Configure Conversion Settings
- Conversion Name: Click to Mail
- Value: No value assigned
- Count: One per ad interaction
- Conversion Window: Define tracking period
- Attribution Model: Choose the appropriate model
4.4 Save and Continue
Save the conversion action.
5. Create Conversion Action for Form Submissions
5.1 Choose Conversion Source
Select Website as the conversion source.
5.2 Select Conversion Category
Choose Submit Lead Form.
5.3 Configure Conversion Settings
- Conversion Name: Form Submission
- Value: No value assigned
- Count: One per ad interaction
- Conversion Window: Define tracking period
- Attribution Model: Choose the appropriate model
5.4 Save and Continue
Save the conversion action.
6. Implement Tags Using Google Tag Manager
Setting up GTM properly ensures tracking works. Follow these steps.
6.1 Set Up Variables
6.1.1 Log in to Google Tag Manager
Go to Google Tag Manager. Log in with your Google account.
6.1.2 Create a New Variable
Go to Variables. Click New under User-Defined Variables.
6.1.3 Choose Variable Type
- Page URL: Track thank-you pages
- Click Text: Track call-to-action buttons
- Data Layer Variable: Pass custom values
- Auto-Event Variable: Track phone numbers
6.1.4 Save Variable
Click Save after configuration.
6.2 Set Up Triggers
6.2.1 Create a New Trigger
Go to Triggers. Click New.
6.2.2 Configure Trigger
- Send Email Trigger:
- Trigger Type: Click – Just Links
- Choose Some Clicks
- Set condition: Click URL contains mailto:
- Form Submission Trigger:
- Trigger Type: Form Submission
- Choose All Forms
6.2.3 Save Trigger
Click Save after configuration.
6.3 Create Tags
6.3.1 Create a New Tag
Go to Tags. Click New.
6.3.2 Choose Tag Type
Select Google Ads Conversion Tracking.
6.3.3 Configure Tag
- Tag Type: Google Ads Conversion Tracking
- Conversion ID: Enter Google Ads Conversion ID
- Conversion Label: Enter Google Ads Conversion Label
Important Note
You will have to create a tag called “Conversion Linker” and trigger to “All pages” to record conversions in general.
6.3.4 Assign Trigger to Tag
Click Triggering. Choose the correct trigger.
6.3.5 Test the Changes
Click Preview in GTM. Perform an action (e.g., submit a form). Check if the tag fires correctly using Tag Assistant.
6.3.6 Publish the Container
Once verified, click Submit, then Publish in the GTM dashboard.
Conclusion
Setting up conversion tracking helps measure performance. Google Tag Manager simplifies the process. Follow these steps to track calls, emails, and form submissions accurately. Now, you’re ready to optimize your Google Ads campaigns!
Facebook
Twitter
Email
Print
Tina Shenouda
Google Certified Account Strategist
Newsletter
Sign up our newsletter to get update information, news and free insight.
Latest Post
February 6, 2025
No Comments
February 3, 2025
No Comments
November 27, 2024
No Comments
November 25, 2024
No Comments
November 25, 2024
No Comments
