Tracking conversions in Google Ads helps measure success and increase your conversion rate down the road. Using Google Tag Manager (GTM) makes it easier. This guide will walk you through setting up conversion tracking. Follow these steps to track calls, emails, and form submissions effectively.
Go to ads.google.com Log in with your Google account.
Navigate to Tools & Settings > Measurement > Conversions.
Click the + button to create a new conversion action.
Select Phone calls as the conversion source.
Choose Calls from ads using call extensions or call-only ads.
Review settings. Click Save and Continue. Google Ads will now track calls from ads.
Select Phone calls as the conversion source.
Choose Calls to a phone number on your website. Choose Create Conversion Actions Manually.
Save the conversion action.
Select Website as the conversion source.
Choose Outbound Click.
Save the conversion action.
Select Website as the conversion source.
Choose Submit Lead Form.
Save the conversion action.
Setting up GTM properly ensures tracking works. Follow these steps.
Go to Google Tag Manager. Log in with your Google account.
Go to Variables. Click New under User-Defined Variables.
Go to Triggers. Click New.
Click Save after configuration.
Go to Tags. Click New.
Select Google Ads Conversion Tracking.
You will have to create a tag called “Conversion Linker” and trigger to “All pages” to record conversions in general.
Click Triggering. Choose the correct trigger.
Click Preview in GTM. Perform an action (e.g., submit a form). Check if the tag fires correctly using Tag Assistant.
Once verified, click Submit, then Publish in the GTM dashboard.
Setting up conversion tracking helps measure performance. Google Tag Manager simplifies the process. Follow these steps to track calls, emails, and form submissions accurately. Now, you’re ready to optimize your Google Ads campaigns!
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