Google Ads Not Converting? Here’s What to Do
Google Ads can bring great results. But if they’re not converting, it’s frustrating. You’re spending money but not seeing a return. What’s going wrong? Here’s how to fix it.
1. Check Your Landing Page
Your ads might be fine, but is your landing page? It must match the ad’s message. If people click and see something different, they’ll leave. Make sure the page is clear, fast, and mobile-friendly.
Include one main call to action (CTA). Too many choices confuse people. Focus on what you want them to do—buy, call, or sign up.
2. Use the Right Keywords
Are you targeting the right audience? Review your keywords. They should match what your customers are searching for.
Avoid broad terms. For example, instead of “shoes,” use “men’s running shoes Sydney.” These keywords attract people who are ready to buy.
Also, exclude irrelevant searches using negative keywords. This stops wasted clicks from people who aren’t interested.
3. Optimise Ad Copy
Your ad copy must grab attention. Use action words and focus on benefits. Tell people why your product or service is great.
For example, instead of saying “We sell coffee,” say “Get fresh, local coffee delivered to your door.” Add urgency or an offer, like “Order today for 20% off.”
4. Improve Targeting Settings
Your ads might not be reaching the right people. Review your targeting settings.
Target by location, age, gender, or interests. If your audience is local, limit your ads to nearby suburbs or cities. This stops you from wasting money on irrelevant clicks.
5. Set a Realistic Budget
Small budgets limit your reach. But spending too much without results isn’t good either.
Start with a budget that matches your goals. Use bid strategies like “Maximise Conversions” to get the most out of your spend.
6. Monitor and Adjust Regularly
Google Ads need regular check-ups. Review your campaigns weekly. Check metrics like CTR (click-through rate), CPC (cost per click), and conversion rates.
If something isn’t working, tweak it. Test new headlines, images, or offers. Small changes can make a big difference.
7. Track Conversions Properly
Are you tracking results? Use Google’s tools to see what’s working. Set up conversion tracking to measure leads, sales, or sign-ups.
Without tracking, you’re guessing. Data helps you make smarter decisions.
8. Try Retargeting
Not everyone buys on the first visit. Retargeting shows ads to people who’ve already clicked. It’s a great way to remind them about your offer.
Create a sense of urgency. For example, “Don’t miss 10% off—offer ends today!” This can bring them back.
Final Thoughts
Google Ads work when done right. Focus on your audience, optimise your ads, and track performance. It takes time and testing.
If you’re still stuck, seek help from experts. Sometimes a fresh perspective is all you need.
